About the brand
Primevere is a perfume brand. Although the brand does not produce perfumes of any kind, what the brand does is sell luxury perfumes, something we call affiliate marketing.
Logo Concept
Inspiration was drawn from flowers majorly. You will notice that the two proposed logo looked like a flower, especially the purple concept. Primevere is a herbaceous flowering plant with plate yellow flowers. So the logo concept was drawn from the name.
The accepted logo as shown has two flower icons joined to form a bottled shaped icon. It's that simple, logos are meant to be simple.
